Use Amber to log into @Keychat, use nip-07 to log into jumble.social, seeing a product you want being made by a small business, clicking on their link in their profile that opens in Keychat's internal browser, filling your cart, going to checkout, hit pay in bitcoin and it opening a lightning invoice I can pay with my NWC spending wallet credentials connected to Keychat, all within Keychat, might sound complicated and annoying, especially given how many times I've said Keychat. Yet somehow to me it feels like all the frictions of how online value transfers, and concessions that come from centralized "solutions", were somehow removed.