It the service knows who you are it's not very important to give them a new bolt12 invoice. That's doubly true when they have a personal relationship with you, eg my consulting clients.
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> It the service knows who you are
Good clarifying words
I was particularly thinking of robosats, which is a service that (1) doesn't know who I am (2) they recommend (and facilitate through their UI) creating a new account for every transaction
On a service like that, I think it is also wise to create a new bolt12 for every transaction (and thus every account), because otherwise they can correlate two different payments and build a profile on you that way
Mining pools should not know who you are. 👀