There’s an old saying: A customer might become a friend, but a friend will rarely become your customer. And that should disturb us more than it does. Why are we like this? Why are humans so eager to support celebrities, big names, distant figures we will never meet... yet struggle to support the people closest to us? We beg our friends for discounts. We hesitate to pay our own brother. We judge our sister’s business as “already failing” before it even has the chance to breathe. Yet we rush to give hundreds of dollars to billion-dollar brands. We gladly overpay for makeup that costs $5 to produce because a famous name is stamped on it. We defend celebrities like family, while our actual family gets told to “ask dad instead.” Think about that. You’d bleed emotionally for a pop star who doesn’t know you exist. You’d fight strangers online for an idol who is literally a product of the system. But when your sister needs a ride to the doctor, suddenly it’s inconvenient. This isn’t accidental. Celebrities are not rebels. They are the system’s best-performing products. They are polished, packaged, and sold to you to keep your attention, your money, and your loyalty pointed away from your own community. As long as we worship idols, we will never shake the system ... because idols are how the system funds itself. Real support is local. Real power is personal. Real impact starts with the people who can actually touch your life ... and whom you can touch back. Until we learn to uplift our own before glorifying strangers, we will keep feeding the very machine we claim to hate.