We live in a utopia of free and amazing online content.
We do not live in a utopia of free and amazing pastrami bagels.
Ergo if you're looking to make a buck then open a bagel shop.
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But here’s the rub. I’m occasionally willing to pay for ‘free and amazing online content’ but I’m always willing to pay for a good pastrami bagel. It’s a mind switch which we’re not yet making.