Someone was investing in a Bitcoin mining/treasury company thinking it actually produced tangible coins with the trademark "B" on them. They really, and obviously , didn't know much about Bitcoin. The investor really made his decision based on his trust of the principal people involved with the startup company. The investor had built his huge and valuable empire by trusting in key people and delegating authority.
WHAT do most people really invest in ? Trust, hope, and people. Few do boring research. Even fewer will grasp a very complex subject like Bitcoin.
So, what is my point in all this ? Make it easy to use, and keep on teaching