I mean that by encrypting part of the event that people want (and using the content part of the event for the preview) you can sell dycryption keys for zaps. That's how Fanfares works in a nutshell. The only thing preventing you from reselling someone else's content for cheaper is: - you have to buy it first - you have to sacrifice your reputation in your web of trust to plagiarism - you would have to anticipate larger returns that you'd get by cooperation with the original creator and sharing your referral link instead. When you buy content on Fanfares you get a unique referral link for that content that gives you the % the creator specifies.