So all the users that are using it now can keep using it without accidentally updating the app and not being able to use it anymore;
And then separately you have another app you can go target those millions of users of yours with in a way the current user base wont notice anything of.
I mean, its your app....but you are also the one going into a different breaking direction. So you could also just....not do that and come with a new app🤷♂
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