In the Bitaxe circles I’ve been hanging around I don’t hear much about overtaking industrial mining. Mostly it’s engineers and coders and nerds and the curious. Yes a hobby, people who are interested in the science and technology, who like to tinker, mod the cooling and overclocking, look at the stats in the dashboard. Meanwhile doing it’s part to decentralize the network to whatever extent it can. Lots of people have and spend $300, $400, $500 or more on their hobbies. Definitely more for things like fishing, photography, Lego, golf (frisbee or regular) etc. and most of us can’t do proper mining due to the cost of electricity, and the space needed for the noise and heat of it. I get that some resellers may be marketing it differently, I’m just trying to express the non-markety side of it.
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Understood. This particular brand frequently uses this talking point in their marketing, along with leading statements and reframed statistics (like the ones I put into proper perspective in my reply), to suggest these devices will regularly hit blocks when enough people buy them. If you look at their marketing materials, you'll see what I mean. Here is an example:

