So, unless adoption had taken off, and there‘d be millions of nodes and miners, the project is extremely vulnerable. One could say, people didn’t get it, thus it failed?
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Well yeah, there's a flywheel between the number of nodes, hashrate, (fiat) Price of BTC, and developer involvement... Once BTC made a few ~10x's of growth, that would have been sufficient to reward early developers and presumably keep them in the project.
Of course some will always "rage quit", and other new ones will join over time. But the scenario where this doesn't happen is exactly what has come to pass with a number of "altcoin" projects over the years, also forks on BTC like BCash and whatever Craig Wright's scam was.