Take the Scenic Route

Fiat Entrepreneurship is brutal. Founders chase growth because they have to. The clock is always ticking. Burn is always rising. You are always fundraising, hiring, expanding. Not because you want to. Because you have no choice. You sell pieces of your company just to stay alive. And even if you pull it off, you’re trapped. Slowing down means dying. There are only two outcomes. Scale forever or exit. Bitcoin changes this. When your money holds value, the rules change too. You don’t need to outrun inflation. You don’t have to scale endlessly. You finally get to choose. Grow if you want. Stay lean if you want. Run something small and durable if that’s what fits. Bitcoin gives builders what fiat never could: The option to stay small. The option to stay profitable. The option to stay free.

Temu fuckin joggers. The World of Temu joggers is waiting and hoping for Bitcoiners to fail. And the medium of exchange attack vector is the way to do it. Wouldn’t it be great for joggers if we have egg on our face from claiming Bitcoin is pristine money but it’s so pristine that we don’t use it ? “You can’t use it for anything!” God they love that one. It’s their favorite gotcha. And they’re gonna be right. They don’t mean store of value. They don’t understand you are already using it flawlessly as a savings technology. They mean Temu fucking joggers. They need to see their temu joggers are for sale in Bitcoin. Until that is happening, the medium of surface area for jogger attack is growing by the minute with each jogger transaction. As clear as I can possibly be and because it is worth repeating: This is real. There is a very real threat to the flawless store of value use case and it is the lack of critical mass for the medium of exchange use case. The joggers are not coming. They are in your houses already. And they are comfortable as fuck. Temu jogger enthusiasts are 99.9% of the World in this example. And until you’ve seen absolutely zero reaction to jogger faces after SHOWING THEM IN PERSON THAT BEST SHIT YOU OWN IS FROM BITCOINERS, then you will dismiss this very real threat. The assumption I got wrong on medium of exchange was if I just showed people incredible products purchased in Bitcoin then they’d finally get it. Terminals accepting stable coins and digital dollars are here. The only thing propping up US Treasuries is Tether. Do you think Temu joggers give a flying fuck about anything else than more Temu joggers? They literally needed their pants to be easier. They were wearing adult pants and then said “ya know what!? I’ve had enough buttoning for a lifetime.” We must create the flywheels for critical mass here ourselves or joggers are gonna jog on our graves. We must create the flywheels today. Go buy some shit in sats today. Please. It’s not so scary I promise. Joggers are gonna be incentivized by stable coins and the US to get more joggers. The businesses that run online or physical terminals in fiat world cannot wait to contribute to shutting up Bitcoiners. This is how they easily do it. If you don’t get this then when you lose to the Temu jogger crowd please kindly do not complain to the Bitcoin companies doing the most important work here to win. Don’t complain to those supporting them in sats about their messaging to spend sats. Do you understand how crazy it is that you might be the source of the flywheel because you bought some fuckin soap in Bitcoin? And that you’re just not doing it? Not only can you use it but Bitcoin business are making the most incredibly high quality products. So let’s not be in situation where we have to explain that we could have proven Temu joggers wrong we just didn’t. That’s not only how they win but how we become punchlines forever. Buy shit in sats from incredible Bitcoin founders or be ok with the risk to store of value. Be ok with making the Temu joggers look smart.

How do you convince @West Major that Bitcoin is important when the returns are higher and more instant on new inventory? It's all about exiting The Matrix.

Are entrepreneurs born or made? Wrong question. But let's answer it anyway. Sequoia Ventures, the best investors in the world, don’t ask this. Doug Leone, their former managing partner, has been clear. They screen for founders with a chip on their shoulder. Usually from broken backgrounds. Those who are obsessed with proving the world wrong. You don’t inherit that. and it doesn't develop in one day. It gets forged over time, due to constant pressure. So sure, they are made. But even that misses the point. Founders don’t care about this debate. It doesn’t help because you still have to do the work. The right questions for them are simple: - Do I have product market fit? - Can I obsess over this until I get it? That’s it. These questions matter because they filter fast. You have to be humble enough to seek brutal feedback and care enough to face it head on. That’s why Sequoia bets on people with chips on their shoulders. Most can’t stomach the truth. But those with something to prove are always hunting for it. The pain that built them is louder than bad customer feedback. They are not scared of hard conversations. They are scared of not winning. A massive public win might quiet the noise. And that’s why they make it happen.

On Nostr we have 1 simple rule. You Don't Tokenize Nipples. You ZAP em. ⚡

Living on a Bitcoin standard feels like real life finally got the difficulty setting right.