heck yes

Our Copper Houndstooth Flannel is live. 100% cotton. Cut and sewn in America. We only had enough fabric to make roughly 10 of these. We’ve got about 3-4 slots left before we have to close it. If you want to snag one, do it now 🫡

West Major

Copper Houndstooth Flannel

Fabric: 100% cotton flannel Weight: 5.5 oz | medium-weight Details & Features:  Double chest pockets and pocket flaps Front and back western y...

Tomorrow at 9am PST - we’re releasing a new flannel - the Copper Houndstooth. First, we’ve only got about 26 yards of this fabric. So we should be able to get about 13-15 shirts. Because of that, we’re going to release it via pre-order, so we only make the sizes that you guys want. Delivery will be fast - it should only take about two weeks to make them. About the fabric - 5.5 oz, 100% cotton houndstooth. Yellow, gold, copperish colors. Goes excellent with blue jeans. If you’ve purchased our previous houndstooth - this fabric has a slightly denser weave (not as loose and gauzey). Insanely soft. And what I’ll be wearing weekly this winter. Join our email list if you want to be first in line (we will send it there first, a little early)

Our shirts are designed from men, but they also happen to look great on women.

The Desert Chore Coat. Heavyweight American-made canvas, cut and sewn in Arizona. Brass snaps, four pockets, and a pencil slot on the chest. My winter workhorse: this over a hooded zip-up sweatshirt

West Major

Desert Chore Coat

Fabric: 100% cotton canvas Color: Dark Brown Weight: 12 oz | heavy-weight Crafted from durable, American-made dark brown canvas from Mt. Vernon, th...

For a moment today it was almost cool enough to wear these. SOON.

Every now and then I’m reminded yacht rock is a whole genre and I love it

The more I wear cowboy boots, the taller I feel

NOSTR has become my safe space

I feel like there’s a weird relationship between someone’s emotional depth, and the amount of awe they experience when looking at an insane sunset

Anyone else immediately feel good when they listen to the Beatles

WE GOT YOUR BACK

Spotify

Snakes of Hydra

Allah-Las · Sirenas · Song · 2026

Have had this new Allah Las song on repeat the last 48 hours. Can’t stop. Won’t stop.

I have random thoughts throughout the day around why I’m doing west major - usually stemming from bad things happening, things being hard, questioning why I’m doing it, etc. And I go back to a handful of ideas. There’s probably a perfectly crafted mission statement that captures these, but I have yet to figure out how to properly articulate it. I thought maybe today id just start jotting them down as sort of core beliefs / reasons why we exist. It’s a list for now, more than one sentence. The list isn’t done. But I think the first one is this - 1. The physical world today needs less slop. we don’t need more disposable, forgettable, soulless temu product. We need fewer better, thoughtfully designed and made things that inspire us, are beautiful to look at, and add meaning to our lives. Short and sweet. So anyway, this is one of the reasons I like to think we exist. I want less slop, more beautiful cool things, and I’d like to think that’s something we’re striving for / trying to add into the world.

The answer is yes. Absolutely. Always. We can’t compete on price - but will do everything in our power to fix your garment, should something happen. The goal is that you own / wear them forever

NOSTR. We’re running a border line psychotic sale on two of my favorite shirts - the Houndstooth Flannel. Normally $235 (one of the most expensive shirts we’ve ever made). Now $125. USE THE CODE: NOSTRFALL26 This a capital intensive business. Especially making our shirts in America. We’ve got a bunch of new shirts for the fall we’re making right now, and some big invoices around the corner. The other day, I found myself staring at a Shopify loan, debating if I’ll need to take it. And not feeling great about it. And I was looking at this loan, and the absolute shark of an interest rate that comes with it, I looked over, and saw we have a nice stack of these flannels left from last winter. About 85. And then I thought… why not just put these on sale, get them out there and on the backs of more people to enjoy them, and then we can use those funds to pay for our next drop, and stay healthy as a business. We can’t run sales like this often. But every now and then, I think it’s okay to do. We’re learning, growing, and figuring this out in real time. These flannels are 100% cotton, around 6 oz in weight (not too heavy), and are one of the softest materials I've ever felt. Cut and sewn in the U.S.A. These will be final sale - but if you need a different size, we can help with you an exchange, no problem. My long term mission and dream is to make the highest quality, most badass western wear possible, for men, in the U.S., with the coolest materials I can find. And to provide a quality product to men. That makes them feel great. Confident. And a little more western. We have a long ways to go. But we’re getting there. Thank you for your support and helping me build our brand on NOSTR 🌵🇺🇸 Link:

West Major

Houndstooth Flannel

Fabric: 100% cotton flannel Weight: 6.5 oz | heavy weight Details & Features:  Double chest pockets and pocket flaps Front and back western yo...

Summer is over. But it’s still 100+ degrees out here in the desert. If you’re still looking for something to keep you cool, we’ve got a few Camp Cloth western shirts left across medium, large and x-large 🌵

West Major

Camp Cloth

Fabric: 83% Cotton, 10% Silk, 5% Wool, 2% Viscose Weight: 5.5 oz | medium-weight Details & Features: Double chest pockets  Front and back yoke...

Some film shots from a little shoot we did for our Camp Cloth shirt. The model is an artist named Will Worden Love how these turned out.

One of my favorite West Major customers. This dude lives in NY, his IG is @upstateguystyle I’m turning 37 next week. This guy is in his 60’s and has better style than me, and most men I know my age. Fires me up.

Western wear is a rebellion against the homogenized contemporary modern world.