Working on something new 👀

Arizona country band - The Kruse Brothers - just released their first full album, and we got the opportunity to fit them in some shirts on the cover. It turned out great.

This vibe and some great music

Cozy day for a cozy shirt

Our Desert Chore Coat - it’s taken me years, but finally found the right people and figured out how to make these at scale in Arizona, and the quality great, and only getting better.

Sunday funday

Finalizing most of the shirts we’re going to make for fall / winter 2026. We have a 2-4 week window, starting next week, when most of the retail shops will place all of their PO’s for Q3+Q4

THE HOUNDSTOOTH WESTERN SHIRT 🌵

Check check

Rough sketch of some design updates I want to make this year. Still need to flush these out (I am not a good illustrator) but, this is step one. Previous years - so much time, energy, and resources went in to just getting the shirt actually made. This is the first year I feel we have that (mostly) down. Fingers crossed. But can now start to dial in more details. Which is exciting. They won’t happen all at once, but will roll out throughout the year. My goal is to have every part of the shirt, from the labels to the buttons, to additional details we want to add - have some meaning / story behind it.

(Screen shot from tiktok) This is Brass Tacks Provisions. One of the retail stores that carries West Major (they’re in Oklahoma City). This gentlemen is wearing our new Desert Chore Coat. They’re the only store that carries it right now - and they only have two left. Doesn’t it look great? If anyone is in the area, go stop in!

Never surrender fellas

Just posting this for the vibes

new color in our corduroy has landed 🚀

We just added a limited restock of our Heavy-Weight Corduroy in Oak - one of the OG colors from a couple years ago. We’ve got a handful of pieces in M-XL. Sewn in the U.S.A. 🌵

Ending the year on a high note. If anyone’s been watching the new Landman Season 2 - the shirt Cooper (Jacob Lofland) is wearing throughout episode 4 is a custom West Major shirt we made for the show. Taylor Sheridan came across our brand through a store that carries us in Fort Worth (he loved it). That led to his team reaching out, and asked us to make them some shirts for the show. First time seeing one of our pieces on the big screen. Pretty awesome. Thank you to everyone that’s supported us this year - we sold a record number of shirts, grew and learned a lot. We’re doing something almost none of these other western brands are doing - which is sewing our shirts in America. It’s not easy, and we appreciate everyone that’s been riding with us. We’re running it back in 2026, and have some exciting things in the works. HAPPY NEW YEAR 🤘🌵

You can now grab a Desert Chore Coat at Brass Tacks Provisions in Oklahoma City. Awesome store run by awesome people, bringing in great brands and products - mostly all American made. Even though it hasn’t amounted to much in terms of dollars yet, it’s so rewarding to see something we designed, sourced all the materials, made from scratch in Phoenix, being sold in a beautiful retail store like this. Thankful to everyone’s that’s ordered one, and can’t wait to make more next year and keep making them better.

Potentially the last chore coat you’ll ever need

Mission Control 🌵