You can now find West Major at the pro shop at Shooting Star in Jackson Hole - a super nice golf and ski club right beneath the Tetons. They reached out looking for some nice / higher quality western shirts for their store. We usually do great at spots like this, so excited to see how we do up there 👀

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Shooting Star Jackson Hole

Planning out some shirts / fabrics form spring / summer 2027 👀 I want more lightweight long sleeve, classic colors and stripes that we can keep in stock.

Nailed it

My grandpa trying on his new Ranger Linen. He’s 92, his name is Jerry.

It’s awesome seeing customers wear and style our shirts, often better than we do Shoutout to dad_rags in IG (wearing a bone ecru western shirt here) Shirt tucked with a high waisted straight leg jean or pant is an absolute killer.

Warning: we’ve got 2 smalls left in our Ranger Linen

Anyone in Oklahoma? Screen shot here is from a store called Brass Tacks in OKC, that carries West Major. They posted this photo on their story, and how they styled this shirt - I thought they killed it. So took a screen shot. Sharing it here. If anyone is in or near OKC - go check them out. And try on a Ranger Linen western shirt 😉

Our new light-weight cotton-linen blend, sewn into a western shirt. You couldn’t sweat in this shirt if you wanted to 🤌

NOSTR - we’re doing 50% off any of these shirts: Heavy-Weight Corduroy in Navy Heavy-Weight Corduroy in Brown Railroad Stripe Flannel in Clay To everyone that has ordered - thank you 🤘 Use the code ‘NOSTR26’ at checkout. The code can be used 27 more times, and used any of these 3 shirts. Order 2 or more and you’ll get free shipping too. westmajor.com/collections/fall-winter-sale

Daily rant - about making western shirts in America and how a small brand like ours gets impacted by tariffs. WE FIGHT ON 🫡

Question for anyone that’s checked out my website (www.westmajor.com) - Have you ever looked at a shirt, looked at buying a shirt, and hit a snag? Be it the size chart is unclear, you feel unsure how it fits based off the photos, something feels slow, etc? I want to make some design updates to the site, and I know buying clothes online is hard. I’m so in the weeds - I know there’s probably obvious stuff I might be missing. If anything stands out - if you ever almost purchased but didn’t - please let me know why! I want to make the experience as seamless and easy as possible. So we can keep growing, and keep making western shirts in America

Love or hate em, Palantir has gone viral recently in the apparel space for making cool gear / merch. They do “drops” almost like an apparel brand. Some of their hoodies are being resold on eBay for $200-$300. I think there’s a cool movement / opportunity for brands to make really awesome merch and products. For their own store, for employees, or for vendors as gifts. Imagine going to conference, and instead of getting a pen with some companies name on it, you get a premium 100% cotton American made western shirt, with your logo chainstitched above the pocket 😆 We recently got an opportunity to pitch UT on making them something custom American-made western shirts (we’re still waiting to hear back), but I wanted to share a few photos from the deck I made with some concepts. If anyone here is interested in some custom American made western shirts for their organization- let me know! We can make you something badass that no one else has, and no one will throw away.

It’s almost time for a new ironing board

Thinking about adding some removable collar stays to our shirts. I was looking at all of my old and favorite vintage western shirts the other day, and was noticing how they all have collar stays (sewn into the collar). This was an idea I had when I first started years ago, and just kind of forgot about it. Until this week. Could be a cool detail, that pays homage to the originals, would add nice shape to the collar, and I don’t see other western shirts companies doing today. What do you think?

Our Desert Chore Coat - it’s taken me years, but finally found the right people and figured out how to make these at scale in Arizona, and the quality great, and only getting better.

Ending the year on a high note. If anyone’s been watching the new Landman Season 2 - the shirt Cooper (Jacob Lofland) is wearing throughout episode 4 is a custom West Major shirt we made for the show. Taylor Sheridan came across our brand through a store that carries us in Fort Worth (he loved it). That led to his team reaching out, and asked us to make them some shirts for the show. First time seeing one of our pieces on the big screen. Pretty awesome. Thank you to everyone that’s supported us this year - we sold a record number of shirts, grew and learned a lot. We’re doing something almost none of these other western brands are doing - which is sewing our shirts in America. It’s not easy, and we appreciate everyone that’s been riding with us. We’re running it back in 2026, and have some exciting things in the works. HAPPY NEW YEAR 🤘🌵

The western wear industry is a complex space filled with dichotomies. It seems like to many, not all, but many consumers in it - something being “cheap”, is considered to be more “true cowboy”. I get comments and replies often that simply because our shirts are expensive (relative to many shirts in the space), it’s not for a real cowboys, it’s fake, people tell me no one will ever wear it, etc. It’s a weird dichotomy. I could make our shirt in China - 100% in China - sell it for $60 with a better margin, make more money, and it would be more widely accepted as authentic. For real cowboys. My company would probably be 10x the size it is today. And I’d have a significantly better chance of getting into the big western retailers like Boot Barn. It sucks 😆 But we fight on

The houndstooth pattern dates back to 18th century Scotland. Apparently was originally made / worn by Shepards. People thought the little broken check looked like a dogs tooth - so it eventually got the name houndstooth. It was basically OG scottish workwear. Then in the early 20th century, high end tailors and fashion brands started using it. And now we often associate it with super nice coats, pants, etc. Often woven with wool. We made it into a western shirt. Ours is 100% cotton. And it feels awesome.

Thinking about doing a special deal Friday for the Nostr community only 👀

If anyone needs a fresh one before a holiday trip - just let us know and we’ll make it happen.