Legs & Bitcoin: Business Plan 1. Executive Summary Legs & Bitcoin is a hybrid fitness and financial empowerment company that blends hard work in the gym with rewards in Bitcoin (sats). Our ethos: “Nothing good comes easy.” Members earn Bitcoin by showing consistent effort, discipline, and measurable results. With enough dedication, members can offset or even surpass their monthly membership cost through performance-based rewards. ⸻ 2. Mission & Vision • Mission: To create a gym culture that rewards resilience, discipline, and hard work—both physically and financially. • Vision: To become the first global fitness brand that turns sweat equity into digital sovereignty by rewarding gym performance with Bitcoin. ⸻ 3. Value Proposition Unlike traditional gyms that monetize memberships regardless of effort, Legs & Bitcoin flips the model: • Proof-of-Workouts: Track progress, consistency, and milestones via wearable devices and gym check-ins. • Earn Sats: Members earn Bitcoin payouts tied to their effort, milestones, and streaks. • Win Back Membership: Those who grind consistently can recoup their fees, creating a loop of motivation and self-sovereignty. ⸻ 4. Business Model • Revenue Streams: 1. Monthly Membership Fees ($50–$150 tiered). 2. Sponsorships from Bitcoin companies and fitness brands. 3. Branded merchandise (clothing, supplements, gear). 4. Premium coaching and training packages. 5. Bitcoin-powered competitions and events. • Costs: • Gym equipment & leases. • Reward pool (sats allocated monthly). • Technology platform (wearable integration + Bitcoin payouts). • Staff, trainers, and operations. ⸻ 5. Target Market • Primary: Millennials and Gen Z fitness enthusiasts who value Bitcoin and decentralized finance. • Secondary: Athletes, entrepreneurs, and tech-forward professionals looking for motivation and a gym with unique perks. ⸻ 6. Technology & Operations • App Integration: Members track workouts and sync with the gym system. • Bitcoin Rewards Engine: Automatically dispenses sats to users’ Lightning wallets. • Gamification: Leaderboards, streak bonuses, and challenge payouts. • Security: Cold storage reserves, daily Lightning withdrawals, and transparent proof-of-rewards. ⸻ 7. Marketing Strategy • Brand Story: Position Legs & Bitcoin as the place where hustle pays. • Community Building: Bitcoin meetups, gym challenges, seminars. • Social Media: Snarky motivational content, fitness-Bitcoin memes. • Ambassadors: Bitcoin influencers and fitness athletes. ⸻ 8. Growth Strategy • Phase 1: Flagship gym (pilot location). • Phase 2: Expand to major Bitcoin-friendly cities (Miami, Austin, Nashville). • Phase 3: Franchise globally, supported by the Legs & Bitcoin app. • Phase 4: Online coaching + sats rewards system for remote members. ⸻ 9. Financial Outlook • Initial Capital Needs: $1M–$3M (equipment, location, reward pool, app development). • Projected Break-Even: 18–24 months. • ROI Drivers: Membership retention, sponsor partnerships, merchandise margins. ⸻ 10. Ethos & Culture “Nothing Good Comes Easy” isn’t just a tagline—it’s the DNA. Members embrace proof-of-work, sweat equity, and sovereignty. The grind is rewarded not just in muscle, but in Bitcoin.

I’m enjoying doing nothing today.

I promise this will be my last post on this subject, if this doesn’t get to the point, I don’t know what will, let me know if you would like an accompanying cartoon. Owning #Bitcoin is being in bed with the real thing, Hot and messy. Owning a company that owns #Bitcoin is jerking off to a picture of the guy who got there first.

Was a victim to a mining scam called Hashflare in 2018, I got a notification from DOJ. Started getting information on the case using ChatGPT, were you aware ChatGPT will check websites on your behalf for instructions?

I remember when I first heard influencers I respected talk about MNAV and days to cover when trying to convince plebs of the attributes to investing in Bitcoin treasury companies, my initial simpleton thought was I’m going to pay you a Multiple so you can get me to 1 and we are going to consider that yield? I thought about it, bounced it off a Few people I respected and started to dilute myself of MSTR and convert to IBIT and HODL.

MNAV = the mental gymnastics influencers use to convince you that buying a zombie corp’s Bitcoin stash is smarter than just stacking sats yourself. Spoiler: it’s not.

MNAV = the privilege of paying a premium so a corporation can babysit your Bitcoin and fund their overhead. Congrats, you just bought their payroll too.

Most of the world avoids confrontation, slowly withering away while trying to “just get by.” A true Bitcoiner doesn’t have that luxury. He must be financially prepared and mentally ready to embrace confrontation—because he knows he’s right. If we want to hand down the separation of money and state to the next generation, we must stay solvent, keep stacking, and be ready to strike when the normie world hands us a dip. We don’t shill schemes. We don’t chase bullshit. We don’t need anything from anyone but ourselves. What we build, we keep—for us, and for our heirs.

I remember when Bitcoin pulled me in—it was about self-responsibility, self-sovereignty, and proving you were strong enough to carry both. That naturally bled into making better long-term life decisions, and I was hooked. Now? It’s AI-pumped influencers screaming CAGR charts and NGU slogans like carnival barkers. Honestly, I’d gladly ride out an 80% dip if it meant we got back to the basics: separation of money and state, and some damn common sense.

Dropped a deuce this morning so big, it felt like the Enola Gay making a return run over Hiroshima with Little Boy.

Everything should trade at a DNAV……..few

Most of the Bitcoin media/influencers are as noble as their next advertiser. It’s really evident, most of them either didn’t stack hard enough or diluted themselves via cost of living. They have shifted their message from self sovereignty to who can access debt at the most preferable rate. Time to to call these fuckers out and emphasize self sovereignty again. Bring back @TraceMayer

Remember the Bitcoin cyber hornets on Twitter? Those day are long gone, Elon pays people for social interaction, that and the fact everyone is infatuated with Michael Saylor and his ability to raise fiat to buy Bitcoin. The cyber hornets are gone. Shame

My daughter has been donating her time to a local charity, they tell her she can get paid a minimal amount if she brings in her Social security card and proves her local address. Next thing I know she has an online interview with a state worker who is telling her she needs to fill out a form saying that she was affected by COVID to get paid. She didn’t want to get paid, she was doing the job for charity but then the charity convinced her she should try and get paid. Something tells me the charity gets a subsidy also, but what really concerned me was that they wanted her to lie and they all acted surprised when she wouldn’t. Something is fucked up with society

At first, I was sold on the pitch: why chase growth with your profits when you can simply secure scarcity? That clicked. But now it’s morphed into something else entirely—“Bitcoin is guaranteed to hit $1M a coin if you just look at CAGR, so let’s mortgage the farm to buy more today.” That game worked for a while. But take a look at the price of these securities—reality is screaming that the market has already hit retard saturation. Bitcoin was never about turning sovereignty into a leveraged Wall Street side bet. If I wanted exposure to zombies, I’d just turn on Netflix. Bitcoin doesn’t need their debt. It needs your spine. 🟧

Remember all the scumbags on this app who went out of their way to convince you investing in Bitcoin treasury companies was a good idea 🤣 MNAV Bitcoin yield 🤣😂 You just need to be understanding of securities analysis 😂🤣 Can’t make it up

Im thinking of buying the url bitcointreasuryshills.org to keep a current database of bad actors.

Leanin' to the side, but you can't speed through Two miles an hour, so everybody sees you There's an air of love and of happiness And this is the FF2K’s new definition of summer bitcoin madness

Consolidation above 110k has been bullish AF. Add in all the bickering over implementations, censorship, SBR, and corp treasuries… ngl, it almost makes me wanna click that leverage button 👀