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Okay one more video / post about this. I’m obsessed with this directory.

We made it in the latest edition of Crafted with Pride - and annual directory that gets put out with nothing but American made brands from every category. It’s cooler than GQ 😝

Tough stuff today: - didn’t sell a lot of shirts, catastrophized about my future for 2-3 hours - had returns instead, which made it even worse - my dog wouldn’t poop this afternoon when I ran home to let her out, and she’s now probably pooping in my house as I write this, back at work Good stuff today: - new hire packed all orders, and wrote all thank you notes, successfully for the first time - without my help. That saved me 2 hours. - discovered CapCut for desktop, and it’s 100x easier and faster for putting captions over video than Premiere - found out we’re in the new version of ‘Crafted with Pride’ - the coolest directory out there highlighting American made brands (will maybe share more about this tomorrow).

39 wallets sold. 11 remain ☠️

This is a new shirt we’re making this year. It was supposed to be ready by July, but I screwed up and ordered the fabric too late, and now it won’t be finished until September. I haven’t told any of the retail stores yet.

This week - I’m sourcing fabric for our spring / summer 2026 shirts. I’ve got about 3-4 weeks to figure it out, source the materials, get my samples made, shoot photos, make a linesheet - so it’s ready to show stores in early July. I had a whole post typed out, but then figured, why not just hit record and explain the process. Going to take photos / video as we work through it, and then, going to reach out to the community here, to get your guys feedback on what shirts you like most for next summer.

For the small handful of people that might see this post - I spent about 95% of my life, trying to make western shirts in America. Been doing it for 6-7 years. Learning as I go. Is there any particular type of content, posts, updates - you’d be curious to see, or want to see? I’m too deep in the weeds. Lately feeling burnt out. Just figured I’d throw this question out there, and see what (if anything comes back). Open floor!

I’ve been waiting for an opportunity to use this clip.

Update: if you’ve been following, here’s the new wallet we’re launching tomorrow. It’s a new product for us, and our first-ever collab with another brand - Lost Dutchman. They’re a small leather goods company here in Arizona. They took their best selling wallet, the Big Finn, gave it a western shirt flap (inspired by our western shirt), and created: The Major Finn. These are handmade in Arizona. We’ve got 50 in stock. They’re awesome. Will be live on our website at 9am tomorrow.

We’re doing our first collab this week. Launching a wallet, with a company called Lost Dutchman (they hand make leather goods here in Arizona), at 12pm Friday. It looks something like this. But much better.