Boot barn is wild

If you’ve never worn a white tank under a western shirt, you haven’t lived. Trust me. It’s a magical combo. And yes you’ll feel like a mix of Tony Soprano with John Wayne.

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Timesheet from my first part-time employee. Probably need a better way to do this, but it’s a start 😅

Never surrender ☠️

Might make an epic couple shirts here. Bout to find out.

Our new Easy Western Short Sleeve is live. We’ve made a long sleeve out of this fabric before a few times. Had an extra roll of fabric, so did a little limited run this summer as a short sleeve. It’s super soft, lightweight, feels like one of those vintage western shirts you’d find at a thrift shop, but there’s no polyester (getting enough plastic these days through my glass bottles 😅)

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Post Malone performing in Arizona last night. Wearing one of the shirts I designed 💀

New shirt who dis 👀

Wear something you feel awesome in this weekend.

Although rare, every now and then, a snap can pop off. Or a button can break on a shirt. It happens (it’s why classic button down shirts often come with an extra). Once on Instagram, I was in the comments of a post, from one of the big western brands. A customer of that brand was telling the story of how a snap came off their western shirt; and the brand just sent him a new shirt (basically telling him to throw out the old one). Which is crazy. But the shirts from that brand (and many of the big western brands) are so cheap, it’s actually more expensive to replace a snap, then it is to just send them a new brand new shirt. It’s not the case with us. Our shirts are made here. They are expensive. Replacing a snap is easy. And we don’t want you to throw it out ever. My goal is for people to be able to wear them for 50 years. So when / if a snap ever breaks, or you tear the shirt, we’ll do whatever we can to fix it, and will cover all costs and shipping. Get that patina.

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My friend Connor texted me this today. Guy on the left is Erik Weihenmayer - first blind person to summit Mount Everest. They’re giving a talk today, and twinning in our denim shirt 🤘

How do you feel about a red stripe 👀

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