New week. New photos of men in western shirts.

We could supply a small army

FULL STACK HERE

Sometimes on my toughest days, when sales are low, returns hit my mailbox, invoices come in, and I have to work all weekend. I just stare up at the sky and say: ‘Long live West Major’ And yes I imagine myself in full medieval armor, holding a battle axe. With long brown hair absolutely flowing. And another gear is found. And somehow, we survive, and keep growing. Little by little.

NEW INDIGO DENIM HAS LANDED 🌵 These are made from a 7 oz, 100% organic cotton denim, and we cut and sew them in the U.S.A. This fabric gets insanely soft. So soft that you could wear it to bed if you want to get freaky. Or just wear it to work. Whatever floats your boat.

You ever have one of those days where you give zero fucks and just wear the most dirt bag running shoes you own to work? That was today for me. And I feel grounded.

Some pretty awesome shots of the country artist Thomas Rhett in one of our shirts. I saw him post these on his story, and I managed to get some screen shots 👀

Wait until this dude sees the wool / silk / cotton blend we’re dropping in the spring.

We will save the American western shirt.

Another 43 western shirts have been deployed across the country. Spent all day getting these processed, packed, organized and shipped out to 7 different stores. Next task. 🫡 🇺🇸