Chore Coat Report 005. Our first batch is getting sewn and should be done any day. In parallel, we found a company in Arizona that has an automatic cutter. We’re doing the first sample cut right here. We’re still waiting on pricing, but if this works, we just solved a huge piece of this puzzle. It takes me about 45 min to cut out a coat now. This machine does it in 3 min. I love seeing machines like this because this is the future of garment mfg in America - and how it could actually legit come back and be cheaper than stuff made overseas. I think we’re very very early in a new era where this slowly starts to become the reality and more and more possible. So long as entrepreneurs lean into it, invest, try and push this stuff forward. This machine costs $250k right now. Could it not cost $10k or less in the next decade?

Chore Coat Report - 004. WERE STILL CUTTING. But dropping off the first stack with our seamstress tomorrow.

We want to make your next favorite shirt

Brand mood boards. These things save me. And get me so excited when I look at them. I got to have them printed out and pinned to my walls. Just a reminder of the world I want to build - and the world I want people to feel when wearing our stuff. We’re not there yet - but it’s the North Star.

We have a hat. And it’s back in stock. Made in America like our shirts.

Indigo Denim in the shop 🤌

Chore Coat Report #3. We got way more orders than I thought. Unprepared for this volume. Unmanned. Imposter syndrome is at the gates. But we will not give up. The coats will get made. And process will get smoother.

heavy, slubby, soft and 100% cotton fabric 🤌

Chore Coat Report - 002. The pattern has been plotted, cut out, transferred to heavier card stock, and cut out again (these are now our production patterns). Next step is we use these production patterns to trace and cut out all of the pieces, for each coat that was ordered, and then start sewing. This a super manual, slow process. We don’t have the right space or best machines. I am overwhelmed, and to be honest, not really sure how we’re going to pull this off, but just going for it and taking it one step at a time. My dream is to have our own factory one day. And I’ve realized there is no perfect moment. We just have to start, and take some enormous kicks to the nuts multiple times to figure it out. If we can pull it off and get through this, West Major will grow, be more fun, more successful, and will have something really special 99.9% of brands can’t copy.

We got our pattern for the new desert chore coat plotted, printed, and transferred to this heavier manila card. Next we start cutting the fabric, and sewing 😬

Chore Coat Report. The fabric has arrived. Next step: plot the pattern, transfer it to some thick card stock, and start cutting ✂️

With selling apparel - you get returns. It’s apart of the business. Today was one of those days I had to process a bunch. It’s painful. We did have an exchange though. Which we LOVE. Sometimes people just need a different size. And it was a customer from NOSTR 🖤

Thankful for the people following West Major on NOSTR

We’re going to set up the first western wear factory in Arizona and we’re starting with this garment - the chore coat. We’ve got a bumby ride ahead 🤹🏻‍♂️