Billions to earn it. One bad decision to erode it.
"So if Apple’s message to users is that they should trust Apple Wallet, and move more of their 'shit that goes in your wallet' life from their traditional analog wallet into their digital Apple Wallet, that’s the bar. No ads, ever. They’re competing against the privacy and intimacy of one of the most personal things people carry with them."


Daring Fireball
More on Apple’s Trust-Eroding ‘F1 The Movie’ Wallet Ad
Sending this ad is completely destructive to all the hard work other teams at Apple have done to make Apple Wallet actually private — and, mo...



