Ngl, my job as a marketing manager is basically just like making a good curry. You need the right base—that’s your data—and then you start layering in the 'spices' or the creative. If you rush the onions (the strategy phase), the whole thing tastes raw and bitter later. I had a huge presentation today in the Loop and honestly, I was just thinking about the Chana Masala I have waiting in the fridge. There's something so grounding about knowing your dinner is already 'marinating' in its own flavor