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npub1kjeh...4x4r
npub1kjeh...4x4r
Hmmmm don’t think I can receive zaps… Any ideas how to troubleshoot this? Using primal wallet
I spent another 100,000 sats on a zap-vertising experiment… And I think I proved that advertising on Nostr actually works… Here’s: 1️⃣ What I did 2️⃣ The results 3️⃣ What I learned 1️⃣ What I did: I sent 4105 zaps over the course of 3 days for a total of 112,000 sats. Each zap contained a link for a blog post: zapvertising-experiment.carrd.co My goal was to see if I could get a reasonable cost per click (CPC)… 2️⃣ The results: During the campaign I had a total of 71 unique visitors to the page. CPC was 1578 sats or $1.50 usd. I also gained 245 followers from that campaign. These CPCs are in line with other ad platforms which validates the overall concept for me. 3️⃣ What I learned / brain dump: - Results were better than expected. - I thought there might have been a bit of negative push back (however none received). - There is a chance I am significantly underreporting and google analytics isn't picking everything up (surprised to see 3-4x the number of new followers vs. clicks 🤔) - THERE IS SOMETHING HERE. I still don’t know exactly what the model looks like, how it scales, but there is something to be uncovered. - Right now, this can’t be done at scale… in the future it could. I spent ~$100 and it took me multiple days. In the future there will be ways to allocate +$10,000 per day here. For context of where we are at right now, Nostr daily zap totals are around 750,000 sats - about $675 - see stats.nostr.band/ for that data) - Something feels off with the format… simply paying someone and sending them a link… The p2p model feels right, but the format feels off. More to come 🫡 Let me know your thoughts 👇 image
How do we feed about algorithmic feeds… Except fully transparent and controlled by the user…?
Imagine 🤔💭 The year is 2030. There are millions of Nostr users. The ecosystem is thriving. BTC is at $5M. There are thousands of “full time Nostr creators” earning +10,000,000 sats a month. What are these creators doing? What are they selling? What’s the business model? This is what keeps me up at night. 🤔👇🏽
What is the nostr equivalent of creators collecting phone numbers and emails…? Let me explain: On apps like Instagram/TikTok/YouTube, many creators will attempt to take their audience off platform and eventually capture some info like name, email, phone number. This allows creators to: 1. Own their audience (reducing platform risk) 2. Have closer communication channels with their audience With nostr, it’s apparent to me that Number 1 is solved for… But what about number 2. What exists for this today? Some form of community, more direct communication, super-follow, etc. Does something like this exist? Is there even a need for this here? 🤔🤔🤔🤔
Here’s how I’d run a 50,000,000 sat nostr marketing campaign… Coming from someone doing +$10M monthly client revenue on TikTok. Let’s break it down. For example sake, let’s say we’re running a campaign for @Paul Saladino MD ‘s brand, Heart & Soil (with a 0.5 btc budget) Step 1: First we’re going to identify 100 relevant nostr creators and negotiate terms of posting. Let’s say 100 creators at 300,000 sats per note each. We’ll spread out the posting times over the course of a month… about 3 per day. Nothing groundbreaking so far… but here’s where things become a bit different than your typical social media campaign… Instead of paying creators offline, Heart & Soil would zap 300,000 to each creator - publicly visible on their note. This does 2 things: 1️⃣ Increase visibility on that note (more zaps = more traction) 2️⃣ Increase positive sentiment of the brand (i.e. “this brand supports nostr creators”) If you see a note about a brand, then that brand zapping 300,000 sats, this will get your attention. Step 2: Top of funnel 👀 We’re going to allocate 10,000,000 sats to “bulk zapping” The plan is to send 21 sats to nearly 500,000 notes over the course of a month. I’d probably attach a message like “Eat your organs” or something like that to each. The goal here is to drive eyeballs and awareness to the account. Step 3: Profile and bio set up. Think of this like a funnel. We’re going to be getting tons of eyeballs to the account… Now, what we do with that attention is key. First thing, let’s repost all of the creator notes to get social proof on the account. Secondly, let’s get our bio set up. It should say something like this: “The most nutrient rich supplements on the planet. Goal of sending 10,000,000 sats (currently at 1,342,091). Tag us and we’ll zap you! Use code NOSTR for 10% off.” The goal is to turn buyers into creators and set the precedent that Heart & Soil zaps all creators. I’ve noticed that there is a ritualistic posting style on Nostr - the good morning notes, coffeechain etc. We want to get this style of note going for Heart and Soil. Allocate 10,000,000 sats to just zapping customers that post the product on nostr. What do we think - would this work? Would brand campaigns be a complete flop on nostr? What would you do differently? image
I sent another +60,000 sats today as a test… (And might have even broken a few things 😬) Day 3 of my zap-vertising experiment: 1️⃣What I did 2️⃣What I learned 3️⃣What comes next Let’s recap: On day 1 I sent 60,000 sats - primarily large quantities (on average +300 Sats)... My thinking was that if I was the top zap on trending notes, I’d get a lot of visibility. I ended up growing by 87 followers. I posted a full day 1 breakdown, and that note started getting a ton of traction on it’s own. Since I was gaining momentum from that alone I figured I’d pause the zapping experiment until that died down… thus, no day 2 recap. Today I went for a very different strategy… 1️⃣ What I did: This time I went for Quantity > Quality I sent (or tried to send) +6000 zaps at about 8-10 sats each (my goal was 60,000 sats total). Truthfully, I have no idea how many sats were actually sent… A lotta shit broke. First, I was using zapadd.com to send bulk zaps This was quite unreliable. I think I lost probably 30k-40k sats in the process. I have no idea how many zaps were ultimately sent but I think a few thousand. I will say, the developer who built it was super helpful with support and did offer to refund everything. According to him, this might have caused some issues with the primal wallets today. I’m not technical and have no idea what actually happened other than shit didn’t work and people couldn’t zap me (and maybe many others) for a while today. In terms of the message - I went with “sending love” instead of “testing something” Optimizing for vibes. Results: Gained 152 new followers… about 395 sats per follow… ~$0.37 SOLID. 2️⃣What I learned: Value 4 Value. What really got the most traction on my account was my recent note. And that note cost a whopping 0 sats. Good content wins. Regardless of where this zapvertising experiment goes, there is no replacement for good content. Learning numero dos: Nostr is such an infant. The infrastructure feels so new and delicate. It’s kinda wild that there is no reliable way to allocate $50 to growth. What excites me the most is that I can help to shape that future… Picture this - it’s only a matter of time before there are companies on here that want to allocate 10,000,000 sats per day to growth and exposure… I want to help shape what that system could look like. (P.S. - I’m looking for some technical counterparts to help build here! Slide in my messages if that's you.) 3️⃣ What comes next: Something I haven’t tested yet is direct linking in zaps. I think these will probably come off a bit more spammy - especially if it's straight to a product page… I’m working through some creative ideas to make it so it’s still well received (The “sending love” was very well received today) What I really want to see is if I send 100,000 sats, and each zap has a direct link, how many clicks will that drive? Will keep you all posted 🫡🫡🫡 image
What are economic incentives here for devs/builders? I’m assuming most devs are just donating time to build freedom tech. Also assuming there are mostly open source/non profit projects and a few for profit… can someone share examples of each? Is there a negative connotation around profitable companies in this space? View quoted note →
Can someone recommend me some bitcoin/nostr conferences or retreats? Ideally somewhere by a beach with 🌊🏄🏽‍♂️ I wanna get to a few meet ups in 2025