I’m a huge believer in Bitcoin — but lately, I’ve been struggling with how it’s being represented. In this new piece, I explore why Bitcoin’s biggest challenge might not be the tech... it might be the story we’re telling. I dig into the Trump/Bukele problem, the myth of inevitable adoption, and why cultural translation matters more than ever. Would love to hear your thoughts.

Bitcoin has a Brand Problem

Bitcoin taught me to save differently — but lately, I’m questioning its image. A reflection on branding, politics, and why fixing the narrative...

@gladstein @jack @preston --> all inspirations for this post.

I have to say; it was a bit difficult listening to the first half of the podcast when you guys continuously said “freedom” when your current government is jailing innocent people in other countries, even though they are “pro freedom money”. But, by the end of the episode, I got a bit more confidence that this may just be a blip, and moving forward, Bitcoin will continue to help some of these issues…just hard to see currently with the juxtaposition. Also, why isn’t Alex on Nostr? https://fountain.fm/episode/M22gdhG7zBxtNf4PiyRy View quoted note →

Via Bitcoin Minimalis. @preston re: your last episode…

Time to stop idolizing Bukele.

While I appreciate you and James trying to rationalize the decisions your current president is making, I always stop and remind myself, there’s no way to find a “smart business man” in someone who bankrupts a casino…A CASINO! https://fountain.fm/episode/NE8kXNATAL7VPk22vJAL View quoted note →

So let me get this straight. A tweet “leaks” Monday about tariff pauses, the market rallies almost 10%, and then they say Nevermind, rumour. Crashes back down. Then today, they actually pause and it rallies again. Little practice run before the full go at it. Next level insider trading. Fuck these guys.

I've said it before and I'll say it again. I don't want the Trump name anywhere near Bitcoin. But here we are...

Anyone join #hashratehackers ? Kinda curious but don’t know if the challenges will be above my skill set.

Where’s all the “freedom” LARPers these days?

Who are the best non-American bitcoiners to follow?

Trump continuing to shill new bullshit coins is BAD FOR BITCOIN. You guys sold the dream to a con man. I would have rather had another 4 years of an unfriendly administration that a grifter. This is bad for mass adoption. Everyone shits on Europe for having a CBDC in the pipeline, but Trump stable coin on ethereum? Sure. That’s cool?

USA in 2019 spent 82 billion on jails and correction facilities…79 billion on schools…why isn’t DOGE going after the jail for profit system? Country who loves freedom also loves to throw people in jail.

Everyone boosting Lutnick as a bitcoiner, meanwhile he’s shilling Tesla stock on the news. Can’t trust any of these guys. I’m starting to think none of this is going to turn out well…

Any fans of tiny desk notice Leon Thomas’ shirt!?

Someone want to explain Strife to me? Shits getting a bit stinky here…