Where were you at the bottom of the bear market? I was making this. Things are good now And so is the wine 🍷🫡

Bitcoin attracts people from every walk of life The only real barrier to entry is curiosity. Curious people tend to be successful, so when you gather a bunch of curious people together, you get humbled fast. I can’t tell you how many times I’ve met a random Bitcoiner only to realize they were way ahead of me. Smarter. More Successful in business. Or just figured this all out 10 years before I did. I have been in countless conversations thinking, "Who the fuck am I? I’ve done nothing compared to this person, but for some reason they want to talk to me?" There's always a bitcoiner thats better than you at everything. For Example: Skiing has always been my thing. I am really fucking good and I rarely get to ski with people who push my limits. Being the best in my crew has been a source of ego for me for a long time. A few years ago, I went to the Bitcoin Ski Summit and as we broke into groups and the first one was labeled, “If you’re the best skier on the mountain, join this one.” I jumped right in. It was a powder day at Jackson Hole. I wasn't about to be polite waiting on some Jerry to go find their lost ski. The last person to join the group was some dude without a helmet. Jerry-ville for sure. Turns out the dude was an Olympic skier and I couldn't keep up even going 100%. Best Day Ever and I was honored when he defied the authorities to smuggle a bottle of my wine home to Canada. They say firewood warms you twice. Well, Bitcoin humbles you twice. First, by showing you the world does not work the way you thought. Then, by surrounding you with casually incredible people.

The idea of Tokenizing Fine Wine is clever. But it only makes sense in a world distorted by fiat money. Platforms like Bacchus and VinoVest let people buy fractional shares of rare bottles as an alternative investment. The demand for this product is coming from people looking for new ways to protect or grow their wealth as the value of fiat erodes. This is the same force driving crypto speculation, meme stocks, the explosion of sports betting and the rise of the S&P 500. When saving doesn’t work, you're forced further out on the risk curve. Vintage wine is a great candidate for financialization. It is more scarce than Bitcoin. Once a vintage is gone, it’s gone and unlike bitcoin, its consumable. The best bottles can increase in value for decades. But ultimately, wine is not forever. It peaks, then fades and the fleeting goal of collectors is to time the peak...by drinking it. The highest purpose of wine is to be opened and enjoyed. That purpose disappears when a bottle becomes a line item in your brokerage app. Tokenizing wine solves problems that only exist in the fiat world. It is a way to turn enjoyment into speculation, but it kills wine's fundamental value prop. YOU DON'T GET TO TASTE YOUR FRACTION. No one is going to mail you a sip of wine. You just have to hope someone else wants it more later. That logic treats wine less like culture and more like collateral. In a world where money works, where saving in Bitcoin preserves your time and energy, you don’t need to chase exposure to an obscure asset class that you probably don't understand.. You don’t need a token for everything. These platforms aren’t bad ideas. They are just ideas for a broken system. Fix the money, fix the incentives. Make Wine Wine Again. If you enjoyed this, I'd massively appreciate a reNost. I'll have more like this coming.🍷

YOU CAN PAY FOR WINE WITH A ZAP??

Which of these capsules do you like best? I've got the full designs and different mockups listed below. Would love to hear your thoughts.👇 Option A: Peony Collage + Local Mountains I'm torn between wanting to go with a peony pattern and showing off the mountains that dominate my high elevation growing...so why not combine the two?? Option B: This bar is a much more simple way to bring groundedness to the potentially chaotic flower collage and matches the bar at the bottom of my labels Option C: FULL ON FLOWER COLLAGE Simple and elegant Option D: The mountains are what I think of when I think of home and showing them off means a lot to me. The Peony Icon works well almost as a setting/rising sun over them.

The wine world loves to brag. I hear Californians flex about farming at 2000 feet in their "High Elevation" vineyards. Meanwhile, in Argentina’s Andes, some guys are growing grapes at over 10,000 feet. These guys don't even care to look down at the rest of us.🧵 The Calchaquí Valleys sit on the Altiplano in northern Argentina. A dry, rugged plateau surrounded by some of the tallest mountains in the Andes. Vineyards like Bodega Colomé’s Altura Máxima are planted at 10,500 feet, with 20,000-foot peaks towering above them. Farming at this elevation is a different game. In this high desert environment, all of the water comes from snowmelt, moved through simple gravity-fed ditches carved into the rock and Tractors struggle to run in the thin air so most of the work is done by hand. How can grapes even grow at this altitude? - They’re closer to the equator, so the sun is stronger and more consistent. - The dry air from the Andes keeps disease pressure low. These brutal conditions do a few things to the grapes: - Thicker skins - Smaller berries - Higher natural acid - Slow sugar development - Deeper color and structure The vines get battered all season long and that can be a good thing. Most every grape varieties can't take it. Malbec survives because it handles UV, drought, and cold nights without breaking down. Torrontés survives because it ripens fast and keeps its aromatics even under a punishing sun. But how different do they taste from their neighboring, low elevation counterparts? Malbec from these heights is darker, fresher, and tighter than anything you’ll find in the lowlands. Torrontés turns sharp, floral, and piercing. It is electric compared to a coastal white. Of course, vineyards this high are small by nature. Yields are low. Most of the wine stays local. But if you want to hunt some down, look for bottles from Bodega Colomé or Bodega Tacuil. I grow Pinot Noir at 6000 feet, in the highest wine region in North America. Sometimes I think what I’m doing is crazy. But these guys put me to shame. They’re farming grapes at elevations that match the highest mountains around me. I really need to get my hands on a bottle from here to compare. If you enjoyed this, I would be so thankful if you could hit me with a reNost to spread the signal here. Cheers🍷

It makes me so so so so so happy that I don't have to run Peony Lane on Instagram and cater to drunk beches on bachelorette parties. Y'all rock. So much. 🍷