Sometimes your body is stronger than you think. Then you need a challenge that forces you to try how far you can go. Built over the last 15 years: the fundamentals of a strong body are not made over night. 😉👊🏻

> What if the typical characteristics of your industry are exactly what’s standing in the way of your new positioning? That’s exactly where the rebranding of my latest project began. No leaves, no animals, and no typical clichés. Switzerland brings together three language regions, different cultures and habits, yet there is one common denominator: the conviction to consistently reduce animal suffering and give people the opportunity to make a difference themselves. With new people taking responsibility for the brand, 2026 brought new values, goals and a new positioning. vegan.ch is becoming the central point of reference for veganism in Switzerland, connecting information, organisations, resources and people. From a design perspective, one thing quickly became clear: no leaves, animals or hearts, no typical food aesthetic, and no conventional vegan imagery. Because if the brand is meant to take on a new role, it shouldn’t look like much of what already exists. Brand Mark The V stands for entry, movement and progress and becomes the connecting element throughout the entire brand identity. Typography and Grid Swiss typography, grids, white space and a clear information hierarchy create structure and orientation. Colours The colours represent orientation, connection, activation and accessibility. The result is a brand identity that doesn’t explain veganism through familiar symbols, but instead makes the role of vegan.ch visible: Giving people orientation, connecting them and creating opportunities for them to take action themselves. Thank you to Lydia Kolb, Thomas Kayser and Melanie Muggli for the collaboration and the trust in translating the new direction of vegan.ch together into a distinctive brand identity. #vegan #branding #switzerland

In Germany the autumn arrived In Spain you need to stop at every shower at the beach that you don’t get a heatshock during running😂

I arrived in Malaga on my way to the airbnb A woman sat in front of me and started a conversation, even her English was so bad. (Same like my Spanish) She did not wanted to let me go alone 😅 Same happened in Ireland 2017. The woman in the bus brought be to the place 🤦‍♀️🤣 People care. People are friendly Or should we worry about that ?

You are hungry? Avoid restaurants and bullshit Fiat food Go into a supermarket buy a melon Always have spoon and knife with you ( but not having it in hand luggage 😂) Sit on the beach alone and enjoy the peace. Since I eat this way, it’s so much less stress. No endless food prep and boxes I have to carry around. No people around in a restaurant where I have to explain where I get my protein from. 🤣 Being and eating alone is the best #vegan

You only become better, when you keep practising

My own house My own business My own plans It’s never boring and you won’t feel lonely 🙃

Europe is turning into a socialist shit hole It’s when you’re travelling that you really realise how absurd it all is You have to verify your identity via an app, and on top of that your passport gets scanned (hotels/Airbnb) – because, after all, something could still happen and they need to know who you are. People come here without a passport and are immediately granted German citizenship. Welcome, refugees. And you, as an EU citizen who’s always lived here and always played by the rules, are realising more and more what an absurd shithole the whole of Europe is Everywhere you go, you have to provide your details Everywhere, they ask for your ID. And if you want to protect your data, people look at you strangely and ask ‘Do you have something to hide?’ It’s simply absurd how many NPCs we’re surrounded by The ones who keep the state’s system of slavery running. No one questions it No one asks questions. Everyone goes along with it. And they point the finger at you if you don’t go along with it and ask questions. Run whilst you still can But above all, always do one thing. Make sure you stay healthy and strong Because that’s one of the most important things for becoming independent of the system

It took some time But now it’s my meditation Nr.3 Right after running and pull-ups 😁☀️🥰

Working on some new skills 🙃💛

Last Saturday I went with another runner from Geneva to the French alps. Perfect weather and many peaks and stunning views He kept everything in a video, which shows my passion to the mountains and love for running on trails the best. ⛰️ Nothing is more beautiful than the mountains. 💛🫶🏻

There is one true love: It’s me and the pull-up bar 🙃🫶🏻 No belt - no problem 😁 Just be creative. #pullups #calisthenics #geneva #switzerland

I call it catart 😉

Nature gives you the best

One of my first Bitcoin projects 2022 Must be 40 pages today with all the new podcasts and informations. An educational flyer for all starters in the group @MÜNZWEG 💛

Throwback to a client visual identity Project from „Bitcoin verstehen Podcast“😌 What do you choose when everything looks the same? That was one of my first thoughts when I got deeper into the Bitcoin space in 2021. Bitcoin is already complex enough. But many websites, podcasts, and platforms looked almost identical: orange, the Bitcoin symbol, open-source logos, and the same stock images. That makes sense within the culture. But for individual projects, it makes it harder to stand out. And that was exactly the challenge with **Bitcoin verstehen**. The podcast already had a clear voice and a strong position. The visual identity just didn’t reflect that yet. So we developed a more distinctive brand system: a custom logo, clear typography, and a reduced color palette that still felt connected to Bitcoin. Orange stayed. Dark blue added trust and calm. Gray and black brought structure. The goal was never to make it look overly designed. It was to make it clear, recognizable, and easy to use. The result included the logo, colors, typography, podcast cover, brand guidelines, social media assets, and YouTube animation. Three years later, the identity is still in use. More than 350 episodes. Over 300 hours of content. And a brand people can recognize at a glance. That’s what good branding should do. It shouldn’t constantly ask for attention. It should support the work, build trust, and stay consistent over time. Congratulations to Manuel Bassler and Jonas Hofmeister on six years of @bitcoinverstehen 🥳 ❓Why should people choose your project if it looks like every other one?

Practise not talent.

Ring Muscle up ongoing 🙃

Running up a mountain every day 🇨🇭☀️

Hello lovely Switzerland 🥰🙃🇨🇭 Keep running. Keep spending time with amazing people. Keep working on your dream.