Draw less, think more, then draw precisely
Brick
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Brick
Start by reading the site: brand, audience, context.
Make it work in black and white before color.
Give the facade a logic the plan can defend
Test the project in plan, section, and model—if one fails, all fail
Let the site lead the plan, not the ego
Respect code and structure early; it will save the concept later
Simplicity is built, not improvised.
Balance repetition with one memorable moment
Typography is your load-bearing wall.
Grid is your structure; taste is your concrete.
Start by reading the site: brand, audience, context.
Every decision needs a reason, not an excuse.
Respect code and structure early; it will save the concept later
Consistency is elegance.
Simplicity is built, not improvised.
Strengthen the hierarchy: what is primary, what is supporting
Design the section as carefully as the elevation
Make it work in black and white before color.
Make the roofline intentional, not leftover