This week I finally cracked a puzzle I've been working on for a few years: how can I support working families with kids who struggle to get by without having to go around the (Dutch) government system (by either doing things ilegally or them risking to lose part of their healthcare or rent support from government that they need right now to make ends meet).
I had already a three year plan in mind that respects their agency, gives them first piece of mind to reduce financial stress to create headspace and then slowly but surely teach them about the why behind the financial system and them falling more and more behind because their salary is not keeping up with inflation.
Today I finalized a draft document of this 3 year plan and several charts showing the increase of costs of houding, energy, insurance and food and explaining how in the current system you need assets to get out of the cycle.
Super excited to have finally cracked it! Now asking feedback from friends and then see if 3 families are willing to join forces to see if this approach indeed works to help them get out of this cycle and start building their wealth and more importantly more, regain control of their time slowly but surely!
No way I could have cracked this puzzle without the 1000s of hours learning through the many bitcoin rabbit holes about our financial system in the last 5 years!
Never stop learning.
Zanna van der Aa
zanna@nostrplebs.com
npub1x9cy...80ej
Bitcoin believer working on creating better customer and employee experiences to build more human centric organisations.
Diving deeper in the financial and geo politics history thanks to the bitcoin rabbit hole. Holiday reading ๐


Sneakpeek of my new book! On Amazon from Jan 5th. My purpose in life is to bring more human centricity to corporates and government institutions meaning more focus on customers, employees and purpose.
Did a PhD on the topic between 2005 and 2012 to create a methodology that speaks the language of leadership proving that treating people well makes sense for their business.
Since 2024 also working with companies in the Gulf region. After having implemented my approach in over 25 countries, what strikes me most - and gives me a lot of hope - is that we as humans are so much more the same then we are different. Let's focus on that.
All customers want to feel appreciated.
All employees want meaningful work.
These are very universele needs.
My goal is to break through the often short term, financially driven organisation system and put customers, employees and purpose back into the heart of the system ๐ช
End of 2025 reflections: I want to be more congruent with the world I want to see. The potential that bitcoin offers to the world fills me with so much hope.
Watching podcasts by inspiring people such as @jack mallers and @preston feed me so much more than Twitter scrolling.
So I have just deleted X from my phone and decided to more often use primal instead ๐ช
This year around 45 people participated in my free online bitcoin training. Which was nice and at the same time realized I want to educate people who are willing, so push less but stay available for anyone who wants to learn.
Started reading a lot about geo politics and history thanks to the good old bitcoin rabbit hole.
And keep on focusing on bringing systemic change to companies across the globe with the launch of my new book on Jan 5th. More to come...
Wish you all happy holidays!
Hi! Last few months we have been working on a free online 10 week bitcoin intro course. We have it in Dutch, English, Spanish and now also in German.
Started as a follow up for people who watched What's the problem, since My First Bitcoin felt too technical for many people and I wanted to share it from my view how and why I beleive bitcoin will change the world.
Hence the name... "Bitcoin Changes The World" ;-)
Here's a link to our 2 page flyer:
@Arnold Hubach thanks for reviewing it! First 43 people have been orange pilled, starting next cohort next week and working on adding Portuguese this summer. Vamos!
Google Docs
Flyer Bitcoin Changes the World ENG 1.0.pdf
Want to take advantage of my 20 years plus and PhD in Customer Experience?
Check out the podcast where we share our knowledge and interview inspiring people in the field of #CX.
Enjoy!

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Podcast ยท Zanna van der Aa ยท Based on her PhD in CX and her 25+ years of experience driving CX transformation programs globally, dr. Zanna van de...
Persuading some colleagues to start experimenting with keet.io instead of Zoom, Google Meet or WhatsApp.
Curious to see if is suits us better!
This weekend I started the process of translating my book on #customerexperience into Spanish.
The friend who I have asked to work on this translation with me lives in Argentina so I explained #bitcoin to her and will be paying her an hourly rate in sats!
Love how this will help her build an alternative savings solution and to inspire her to learn more about bitcoin.
She asked me: and then what, should I sell it in 1 year? Haha. No, that would definitely not be my advice. HODL it! ๐๐


I bought a ticket last week to the bitcoin conference in Madeira thanks to a tweet / post by John Vallis and then I discovered this documentary, nice!
So grateful for the bitcoin community! It has tought and still teaches me so much everyday.
Last week a friend sent me Navalmanack and now reading the Principles of Economics from Saifedean and these books reignited my idea to spent the next years designing a bitcoin based foundation to support families who are struggling to make ends meet and empower them to improve their situation. It completed my sense of purpose:
1. Keep contributing to help organisations make their customers and employees happy via better experiences and purpose.
2. Keep working towards my own financial freedom by stacking sats and inspiring and educating people around me about bitcoin.
3. Figure out a fund or foundation to help families in the Netherlands who struggle financially.
Instead of Twitter, I like to focus on what feels important for the world so will start sharing my knowledge and journey here.
(I only use Twitter to follow a selection of top bitcoiners like @Jack Mallers / @jackmallers (RSS Feed) and @Jeff Booth who I now also follow on Nostr and no, no blue check @ODELL ;-)
@npub1teaw...gq5u Verifying My Public Key: @zannavanderaa