If you want to win the product game, you gotta make make the “I” in ROI unquestionable. Do you want the simplest trick of them all? 🛑 Stop acting like a ZIRP-PM (zero-interest-rate product manager). Companies don't need "Google-style" PMs. They need PRODUCERS. Producers are productivity machines. They create. They build. They make things happen. They shake the team into shipping. Want to know what really kills your PRODUCTION flow? Everytime you refresh JIRA to see if the board changed. Everytime you pull your email, to see if that stakeholder answered. Everytime You check Slack, to see if the team replied. Everytime you look at your calendar, and worship your “busy-ness”. Suddenly the day is done. You repeat this 5 times. Boom, now your week is gone. What have you done? What has your team delivered? What have you actually produced? Companies are done with large teams, full of specialists, each carrying a small piece or a puzzle in this "holy ritual" we call shipping software. You either produce, every day, every week, every month, or you won’t be worth the “R” in ROI. Stop re-checking JIRA. Stop pulling your email. Stop reloading your Slack notifications. Stop glancing over your busy calendar. Get your team moving. Get them producing. Every - Single - Day. Make the “I” in ROI unquestionable. #productmanagement #agile #projectmanager #product