We're tech people building tech experiments, not business people building products. One is not better than the other, but growth is not a result of maxing out our innovation budget. Nostr has to get boring first, then it can grow. And it's not boring yet; we haven't solved signers, relay selection, relay incentives, messaging, even content addressing. It's still the wild west, and I wouldn't expect any non-enthusiast to put up with it.