For years, faking it worked. In politics. In business. Say what people want to hear—get elected, get the job, move up.
But the internet broke the illusion. Now we see principled people regularly—and we’ve developed a taste for it.
You can’t just mimic anymore. You actually need to believe in something.
That’s why politics feels broken. Most politicians brought up over the last 50 years were rewarded for being chameleons. Same with execs at large orgs. Now they have to relearn the meta. The market demands authenticity. It’s time to believe.
