I'm in the US, and see it differently. I'm sure it's because each region has it's differences. Are there wealthy retirees, or people that inherited 50 acres living outside city limits? Sure. At the same time, there are far more rural residents that are barely scraping by, or live below the poverty level. There's certainly not enough wealth in my rural area to sustain anything "high class". About the closest thing we have is a golf course that begs for anyone to come play. Meanwhile, worth ethic is very poor. When I was an employee, in order to look like a rock star I only had to do three things: 1. Show up on time (which means showing up early) 2. Not leave mid-afternoon. (i.e. stay until the end of the day) 3. Work while I was there. (i.e. don't slack off, or waste company time) Contributing anything extra, like thought, had employers beyond impressed.