I think this is a strong angle. That being said, I do see some challenges in having my identity shared across multiple different platforms. For example. People communicate with their audiences quite differently on Instagram, compared with X, compared with Substack, and certainly when compared with LinkedIn. I’ve had a number of conversations with content creators who’ve mentioned this. It’s not a deal breaker for them, but it’s something I don’t have a very clear answer for. But overall - I think the portable identity and portable social graph is the biggest benefit, and the one worth leaning into with messaging & comms.

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