Building a #Bitcoin Business isn't about putting a ₿ on your products. That ship has sailed. You've got to be an innovator on quality and mission. Here's how 👇 Who are your customers? While theres no One True #Bitcoin Culture, there are some commonalities that most ride-or-die Bitcoiners share. 1) They see #Bitcoin as a Revolution 2) They value quality 3) They are optimistic about their financial future 1) #Bitcoin as a Revolution This is where people who want to be a Bitcoin AND crypto business lose me. Sure, there are people passionate about some individual cryptos, but for the most part people are in for a short term gain and each one is a disparate community...at best. You need to connect to your customers on a shared mission that is of greater importance than each of you. A mission that they can further by buying your product Spending #Bitcoin within the circular Economy IS this. It hits home in two core philosophies: A) Vote with your money B) Buy Local These each say the same thing. Spend your money at businesses that you want to see exist into the future. Spending Fiat at these helps, but spending #Bitcoin is next level. Your Bitcoiner customers will innately relate to this. Be a good steward of their faith by staying true to the #Bitcoin mission and by HOLDing the sats they spend (when possible). I know I don't wanna spend MY Bitcoin at places that just convert it into fiat. 2) Your customers are putting their money where their mouth is. You product better Put Up or Shut Up What's the greatest thing you can say about the quality of your product? "People pay me #Bitcoin for it." If you want that to continue, you better be selling Quality. #Bitcoin is the most scarce thing in the universe. Your customers know this. You're not talking to normies anymore. Its one thing for someone to spend their bitcoin once on your goods to "support a bitcoiner," but if you want repeat bitcoin customers, your product better be good 3) They are optimistic about their Financial Future. You thought I was done talking about Quality?? QUALITY QUALITY QUALITY This is why many Bitcoiners become health conscious When you expect to be wealthy, you're going to want to live your life in a way that allows you to enjoy that wealth in the future If you're selling a consumable, it better make the customer at least feel good. If you're selling a durable good, your customer better think it will last a while because they'll never forget how much #Bitcoin they paid for it. Even if you have the Gold-Standard for quality, it won't out-age bitcoin How do I follow these rules? 1) I am a Bitcoiner. I share my customer's vision. 2) I make really good wine (Ask my mom). 3) My wine is Clean. - No Toxic Additives - Minimal Sulfites These 3 pillars work for me. How will they fit in your business? I hope this provided you value! If you’d like to support me, I sell wine all over the USA! PeonyLaneWine.com image

Replies (46)

Agreed, still looking for bitcoiners who want to buy regenerativelt raised lamb. I'm curious, what's it take to be able to ship wine in the US? is it a lot of extra work?
For BTC businesses to be known for high quality, is good. Thank you for your post. My forthcoming book that people will be able to buy using BTC, will be very high quality.
kiwi's avatar
kiwi 2 years ago
Great post Ben, will Zap
The very right state of mind 🧡. A model to follow for anything you eat, anyhow you sleep, anyone around you... QUALITY makes LONGEVITY in #health as well as #wealth #bitcoin
I never understood "buy local." Don't you want the best product for the best price, regardless of the geographic location of it's production? What if your local shop is diluting their product, you just suck it up?
Think local can mean buying the best products from a geographic location from a bulk buyer locally. To me it means supporting your local community; buy meat from a rancher you’ve shacked hands with. Produce from a farmer that picked it. Water from a clean local source (filter it yourself). Buy quality and remember buy once cry once. You are what you eat and be good to yourself and others as we are all on different parts of this crazy journey called life.
buy local because you get value indirectly from money staying in your community. obvs if a business has bad practices or sells a product you don't want, don't support them but if you local community produces what you need because you spend your money on those things, you, in turn, become more resilient
you're making a straw man argument. the point is to buy local usually at slight inconvenience or for a premium price, not for a worse product. buy what you want and er towards buying local or from a community you want to support. in return your money stays close to home and you get a stronger, more resilient community to be a part of. if you don't see value in that, don't buy local. it's simple
I remember once upon a time inquisitive Ben asked about Monero for the first time on Bitcoin Twitter Of course the maxi cult flooded into the comments to bully out any curiosity he had and he sheepishly backpedaled The end