There are a few things that I have realized over the years. Yes you need to create a company that generates value regardless of the medium of exchange. If your suppliers don't except bitcoin then you are constantly selling bitcoin. Many "bitcoin only" businesses are really "receive bitcoin, spend dollars" businesses. You have to cashflow, rent on a location, paying insurance, taxes, labor, shipping, the internet bill and suppliers. Now have that drop 17% in a week. The "gains" don't cashflow unless you spent the gains forward. I prefer the "satsflow bake sale" model. Create a super attractive delightful high margin product mix. Cashflow in dollars. Move weekly profits to River high interest in btc. Set buy orders for dumps. Only move profits not cashflow. You don't expand. You maintain. The expansion is the number of sats.