Organic MOE use will only happen in my opinion whenever merchants start wanting Bitcoin more than they want fiat. We're otherwise placing the blame on consumers though, am I right? I don't think you can force the individual buyer to spend Bitcoin when spending fiat is so much easier, and we certainly cannot hope for Bitcoin to dramatically rise in use as a medium of exchange because a few bitcoiners here and there feel guilty for not spending it. For me the question is: what is to be done for more merchants to start wanting to accept Bitcoin, maybe even offering a discount for paying in sats? What are the blockers? Are they technical/psychological/legal/fiscal in nature? If these issues can be solved, then consumers will simply start paying in sats more and more, but they're not the drivers of this solution.