I remember when FTX blew up I had a friend who got publicly burned at the stake because she had a promotion/advertisement deal with them. She was well intentioned and obviously did not know what they were up to but it made her leave the space.
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If her role was pushing people toward custodial exchanges like FTX instead of self‑custody, then stepping away from the space was probably the right outcome. That’s not “being burned at the stake,” that’s the ecosystem correcting a bad incentive. Directing people toward counterparty risk was always a separate and much bigger problem.