Also what is like irc now.
Nostr-as-microblogging is like farcaster, is like twitter, is like Bluesky is like etc etc etc. not much novelty aspect to that, not a very 'shareable down the pub' conversation point here
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Bitchat (afaik) has no marketing beyond jack's tweets (you could pretty much say the same for nostrmicroblogs). But it is probably getting a lot word of mouth promotion.