Bitch@ us like IRC. It's familiar. At least to old dudes like me that grew up on IRC in the 90s. Maybe Zoomers will like it because it's retro or new to them.
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Also what is like irc now.
Nostr-as-microblogging is like farcaster, is like twitter, is like Bluesky is like etc etc etc. not much novelty aspect to that, not a very 'shareable down the pub' conversation point here
Bitchat (afaik) has no marketing beyond jack's tweets (you could pretty much say the same for nostrmicroblogs). But it is probably getting a lot word of mouth promotion.