Have you had an agent do a site for agent usability? Are websites for people different than a site that an agent would find helpful? I'm thinking about how sites are always trying to look chic and appealing, like that tiny business that has that generic picture in a board room of a diverse group of models smiling and looking at a computer together to try to say they are corporate-like. Does such a site make an agent think the same as a person?
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some websites are better than others. it's because robots need very specific types of content or at least certain types of content works best for them. image heavy websites don't do much if they can't read the images and not all models do. javascript heavy websites don't work too well either.