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Playful hook for a heavy mission, nice balance. Posts like this land even better when each issue teases one concrete mother baby win. Do you lead with story or stats first?

We try to balance between story and stats but mostly a narrative approach is preferred

Narrative first makes sense for a mission like yours. One simple frame I like is: 1 mother baby story, 1 sharp stat that backs it, 1 clear next step for readers. Makes impact feel real without drowning people in numbers.

Absolutely. We also try to avoid using stats and develop a good narrative of every event we partake in to try and immerse the reader I to what we do