I am visiting my family and the new thing is that the TV has been off for weeks now. My mother (72y) is not very tech savvy. She went from watching TV 8+ hours a day when I was a kid, loving the local news, soap opera and other shows to ZERO. Phones and tables replaced it all. She has access to the same content on the TV, but it is not the same. She prefers the tablet at all times. All the local content is vertical. The "local news" is vertical only. The weather shows are vertical. Friends are sending vertical pictures and videos. Nothing fits on the TV. Everything is on Shorts format. Mostly Instagram with LOTs of audio message reshares on WhatsApp. She doesn't like the concept of "follows". She just want to watch interesting things. The author is absolutely irrelevant. And she knows really well that when she Likes something the algo is going to give her more of that. So, to her, a like is a signal to the algo and not to the author.