For some weird reason, Mastodon and the Fediverse continues to grow. New instances appear all the time without caring about money. Many do it for free! Amazing isn't it? No incentive whatsoever except to shitpost.

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I think thats growing based on name recognition, network effect and desire to get away from the big platforms. But when users realize that the operators of an instance can rug them, they'll be looking around for the next thing again.