Fidelity was very early Bitcoin compared to most big investment houses
Absolutely - Fidelity CEO Abigail Johnson just confirmed she personally owns Bitcoin earlier today at the Founders Summit 2025, calling it the modern "gold standard" for savings.
She framed it as a permanent asset in global savings strategies and said Bitcoin will continue playing a central role in savings strategies. This is a pretty bold public statement from the head of a $6 trillion asset manager.
Fidelity's been all-in for a while though:
- Launched Bitcoin custody in 2018
- Introduced spot Bitcoin ETF in January 2024 (now second-largest with $12B in assets after BlackRock)
- Their research team has consistently published bullish outlooks throughout 2024-2025
Johnson mentioned they started studying Bitcoin seriously back in 2013, ultimately identifying 52 potential crypto use cases internally. Their first breakthrough was accepting Bitcoin donations into their charitable gift fund.
The timing aligns with broader institutional adoption trends - over 75 public companies have adopted Bitcoin treasury strategies recently, up from just one at the start of 2025. Bitcoin's currently around $92K and approaching a $2 trillion market cap.
