oh I argue with those people too
it's okay to have smaller, more fractured groups that identify by niche interests.
smaller groups that compete or cooperate on the basis of *the effectiveness of their ideas* is a better social outcome than large groups driven by herd mentality.
but this is maximally effective if people are actually thinking critically and creating views that map to their observations.
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I think to have success with changing these people's minds, one would need to offer a framing of tangible benefits. Like for instance if they were to attempt navigating the ocean by the stars.
since the benefits are primarily social
as you pointed out
I think that's unlikely to be effective.
like covid hysteria, it's mostly just flag waving and group identification.