That is where we need a bit a mind shift. Somehow people believe that whatever you use you somehow need to pay for it directly… but firstly there are some basic stuff that you need to should have for free and in a way you do… linux is for free, myriads of resources to build internet are free of charge and when you chat with someone using say Signal all you pay is Internet access fee (and not for every router hop that was used during your conversation) - so that is also in a way free. Since nowadays people use social media to hang out, talk to others then that should also be free, provided to you like a street or park bench in your city where you should be allowed to sit, talk to others, read a book without being surveilled at all times and some kind of algorithm should not be telling you what you should see. Democratizing/opening algorithms is a way forward and your country/taxes should pay for infrastructure.