As we talk about circular, Bitcoin, and P2P economies, the big players have already noticed the potential of small communities. DCDX, a Gen Z–focused global marketing consultancy, recently launched OFFLINE, a project that “connects brands with real, authentic, small communities.” So be mindful of who you let into your meetups.

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If this approach to social media becomes mainstream, I’m curious how Meta will respond, since they live on selling advertising. If this trend continues, soon there may be only a few millennials and older users left to see and click on those ads. Meta will either have to change its business model or launch a new community-based platform and market it differently, which I don’t see very realistic. If young people get used to chats and rooms without ads, why would they switch to a Meta platform where they themselves become the product... It also seems that small communities are the new thing, and there are already marketing agencies specializing on penetrating them. View quoted note →