This is the only way no coiner merchants will become interested in bitcoin txs. Any merchants doing high volume will see a significant revenue increase using the LN and that’s how it gains traction. Once Bitcoin goes on another purchasing power rip they will then realize that if they had hodl’d their sats they would be crushing even more. That’s when they become orange-curious and learn about all of the other technical superiorities Bitcoin unlocks. It’s beautiful and the tangible incentives drive it all.