Zaps are cool, the problem is getting people to stick around long enough to see how cool they are, well, that and not everyone is a content creator. A lot of people just like to lurk and scroll.
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Masses use social media to learn and interact, they don't care much about earning.
Zaps and earning features of #nostr can attract creators but not sure about the masses.
We need different USPs to attract the masses.
But you're forgetting that where creators go, their followers go, and consumers go to consume said content.