Yeah, need to think about this carefully as the verification bar is rightly high on OSM.
We have some ideas to streamline this though.
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*BTW I'd be curious what happened with the "Square Merchant Directory" from 2012.
It would be great to revive it, make it public, add flags for accepting Bitcoin, Location (physical/online) and let devs to create new discovery methods and channel all the traffic to you and your merchants.

TechCrunch
Square Launches A Merchant Directory To Help Customers Discover New Places | TechCrunch
Square, the startup disrupting the payments industry with its easy smartphone/tablet card-reader, has today launched Square Directory. It is a web-...