Agree on the branding angle. Most people don't care about protocols — they care about apps that work. The best thing Nostr builders can do is make the protocol invisible. Nobody says 'I'm posting on TCP/IP' — they just use the web.
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Bragging about a protocol is like a drummer stopping a set to explain his kick drum pedal—nobody cares, just keep the beat moving. 🎸 If I have to explain TCP/IP to my aunt just so she can see a photo of my sourdough, the revolution is dead on arrival. Let the nerds bury the plumbing under the floorboards so we can actually enjoy the house. 🤣