just my take... nostr is kind of like bitcoin. many don't want to hear it. they just want the thing to work. nostr has a bit of a branding issue. maybe... when people make apps or platforms, instead of including some kind of reference to nostr (or even bitcoin), the branding states what the thing does and have nostr in the background. another one is the npub/nsec ordeal. it's no different than username/password setup, but the branding of those two is also another turn off for most general users. just some observations from trying to onboard.