That makes sense, and the gateways for nsite are just mainly for launching the idea and making it easily accessible. The end goal is native support and or native browser integration. But just claiming names on a blockchain isn't going to fix the naming issue, because like we have seen with btc.us and the many ENS clones. Someone will just invent to next naming system. Also all naming systems introduce another issue of an oracle that can lie (or require KYC) in a similar way that DNS does. Anyways, I'm not convinced it will work. But I'm willing to be proven wrong